Worldwide tea + B2B food events

Where to meet us, and the shows we track in 2026-2027.

Fourteen worldwide tea, private label, and B2B food trade shows we research and attend. Anuga, SIAL Paris, PLMA Amsterdam, Biofach, Gulfood, World Tea Expo, and ten more - with dates, audience, and our attendance plan for each.

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Food and beverage trade show floor with branded booths and visitors.

14

Events tracked

5

Tier 1 priority shows

9

Countries hosting events

2027

Active planning year

Next 90 days

Upcoming this quarter.

SIAL Paris

Paris, France

In 79 days

14 of 14 events shown

Where we plan to be

Tier 1 - Top priority shows

Trade shows where we plan attendance or active outreach. If you are sourcing tea packaging in 2026-2027, these are the rooms where buyers and suppliers connect.

5 events

Planning to attendBiennial
Tier 1

Anuga

The largest food trade fair on the planet, biennial in Cologne.

Next edition
Oct 9-13, 2027
Where
Cologne, Germany
Audience
Retail chain buyers, private-label sourcing managers, importers, distributors, HORECA group buyers, food service operators

Anuga Hot Beverages is the single best venue in Europe to meet retail-chain private-label buyers and EU importers in one week. The biennial cadence means missing one edition is missing two years of relationship build. Our 2027 attendance plan centers on this show.

Planning to attendBiennial
Tier 1

SIAL Paris

Anugas biennial sibling - the alternate-year EU food trade show.

Next edition
Oct 17-21, 2026
Where
Paris, France
Audience
French + Southern EU retailers, private-label buyers, gourmet importers, HORECA, food service distributors

In the years between Anuga editions, SIAL is the EU-wide trade-show stage. Heavy French + Italian + Spanish retail-chain presence makes it the right show for Tier 2 country buyer outreach. Co-located private-label and ingredients halls mean a single trip covers three buyer personas.

Tracking
Tier 1

Biofach

The global meeting point for certified-organic food buyers.

Next edition
Feb 16-19, 2027
Where
Nuremberg, Germany
Audience
Organic-natural retailers, health-food chains, certified importers, organic distributors, regulatory and certification bodies

When we add organic certification to the tea-bag operation, Biofach becomes the most efficient route to natural-products retailers and importers across DACH, Italy, France, and the Nordics. Until then we treat it as intelligence - tracking herbal-trend and packaging-material developments without exhibiting.

Planning to attend
Tier 1

PLMA Amsterdam

Europes private-label buyer summit, every May.

Next edition
May 25-26, 2027
Where
Amsterdam, Netherlands
Audience
European retail-chain private-label sourcing managers, discounter buyers, hypermarket and supermarket category managers, store-brand category leads

PLMA is the most concentrated week of buyer meetings any European tea co-packer can attend. Every visitor in the room is sourcing private-label product. Retail-chain delegations from Aldi, Lidl, Carrefour, Tesco, Albert Heijn, Edeka, and Coop walk the floor. The 2026 edition runs this week.

Considering
Tier 1

World Tea Expo

North Americas tea industry summit.

Next edition
Mar 22-24, 2027
Where
Las Vegas, United States
Audience
US tea retailers, specialty tea shop owners, restaurant and HORECA buyers, US e-commerce tea brands, importers, distributors

For the four EU clients that ship to or have US retail relationships, our presence at World Tea Expo signals US-export readiness. The Specialty Tea Institute education program at the show shapes what US retailers will buy next year. For now we monitor it; an exhibiting decision is a 2027-2028 question.

Adjacent + relevant

Tier 2 - Relevant adjacent shows

Trade shows that overlap meaningfully with our buyer base - HORECA, wellness, nutraceutical, gift-set channels. We track these and meet partners there.

5 events

Tracking
Tier 2

ISM Cologne

Europes sweets, snacks, and adjacent-category buyer fair.

Next edition
Jan 31 - Feb 3, 2027
Where
Cologne, Germany
Audience
Sweets retailers, gift-set assemblers, confectioner buyers, distributors

A meaningful slice of our Full Production pipeline involves tea-in-gift-pack formats for confectioners and gift-set assemblers. ISM is where those buyers come from. We track the show through partners; a direct exhibit is unlikely.

Tracking
Tier 2

Gulfood

The MENA regions food sourcing flagship in Dubai every February.

Next edition
Feb 21-25, 2027
Where
Dubai, United Arab Emirates
Audience
MENA hospitality groups, GCC retail chains, regional importers and distributors, hotel sourcing teams

Gulf hospitality (Marriott, Jumeirah, IHG, Hilton MENA properties) sources hotel-branded tea through this show. The MENA private-label tea market is growing faster than European retail. Long-term we expect to ship into MENA via a UAE-based distributor; Gulfood is where those relationships start.

Tracking
Tier 2

PLMA Chicago

PLMAs US-market private-label sourcing show.

Next edition
Nov 15-17, 2026
Where
Rosemont, United States
Audience
US retail-chain private-label sourcing teams, importers, US wholesale buyers

A future channel rather than a near-term one. When our EU clients ship to US retail through their own DC networks, our involvement is invisible to PLMA Chicago. A direct exhibiting decision waits until we have US-side cold-chain and customs partners.

Tracking
Tier 2

Vitafoods Europe

Where wellness brands source ingredients and finished products.

Next edition
May 18-20, 2027
Where
Barcelona, Spain
Audience
Functional food brands, wellness-product buyers, nutraceutical formulators, supplement-channel retailers

Several of our Full Production clients position their tea SKUs as functional-wellness products. Vitafoods is where their buyers attend. Worth tracking ingredient trends - botanicals that show up at Vitafoods one year often appear in tea-blend RFQs the next year.

ConsideringBiennial
Tier 2

Sirha Lyon

The hospitality industrys biennial sourcing event in Lyon.

Next edition
Jan 21-25, 2027
Where
Lyon, France
Audience
Restaurant groups, hotel hospitality buyers, executive chefs, HORECA distributors, food-service procurement

HORECA-branded tea (hotel chains, restaurant groups, premium cafes) is one of our highest-margin segments. Sirha is where those buyers source. Long-term consider an exhibiting partnership with a French HORECA distributor.

Trend intelligence

Tier 3 - Tracking for intelligence

Shows we monitor to forecast what buyers will request next year. Ingredient trends, regulatory shifts, packaging-line innovation.

4 events

Tracking
Tier 3

Nordic Organic

Scandinavias organic and natural products trade show.

Next edition
Nov 18-19, 2026
Where
Malmö, Sweden
Audience
Scandinavian organic retailers, natural-product chains, importers, distributors

Nordic retailers (ICA, Coop Sweden, Kesko, S Group) source private-label organic tea through this channel. Niche but high-conversion. Becomes priority when we add organic certification.

Tracking
Tier 3

Fi Europe

The ingredients industrys annual European meeting.

Next edition
Nov 17-19, 2026
Where
Frankfurt, Germany
Audience
Ingredient buyers, R&D and product-development teams, blend formulators, botanical buyers

Where we source upstream. Native Balkan herbs that ship to DE/AT/CH via the herb business sometimes connect through Fi Europe contacts. Strategic for the sourcing side of Full Production.

Tracking
Tier 3

Gulfood Manufacturing

The MENA food production and machinery exhibition.

Next edition
Nov 3-5, 2026
Where
Dubai, United Arab Emirates
Audience
Food manufacturers, packaging-line operators, machinery buyers, ingredient suppliers

Intelligence-only. We track packaging-line and material innovation. Useful for benchmarking what our buyers will expect as standard in 2-3 years.

Tracking
Tier 3

Speciality Fine Food London

UKs premier specialty food and gourmet retail trade event.

Next edition
Apr 5-7, 2027
Where
London, United Kingdom
Audience
UK independent retailers, deli buyers, premium department-store food halls, gourmet HORECA, gift-set assemblers

For our UK private-label and gift-set pipeline (Fortnums-style tier), this is the right show. UK is a Tier 3 location for us but a meaningful contribution to revenue when premium-tier clients commission gift assortments.

Plan a meeting

Heading to one of these shows? Set a meeting before you fly.

Buyer time on the floor is tight. The week before each show we pre-book 30-min slots with brand founders, sourcing teams, and importers walking the venue. Tell us which show you are attending and we will hold a window.

What we cover in the meeting

  • ·Project scope and feasibility on the HST PT-2.33 line
  • ·MOQ, lead time, and an indicative ballpark on price
  • ·Sample-bag handover if you can collect at the booth
  • ·Next steps - quote brief, sample run, or facility visit
Talk to us

Cant make it to an event? Talk to us anyway.

Phone, WhatsApp, or send a message - we reply within four working hours in your language. The same scoping we do at a trade show, we do over a video call.

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Orbook a free 30-min consultation· Mon-Fri 09:00-18:00 CET

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