The Nordics dedicated organic trade fair, held annually in Malmö. Smaller than Biofach but tightly focused on the Scandinavian organic and natural-products retail trade.
Nordic retailers (ICA, Coop Sweden, Kesko, S Group) source private-label organic tea through this channel. Niche but high-conversion. Becomes priority when we add organic certification.
5,500+
Visitors
500+
Exhibitors
40
Countries
November 18-19, 2026
MalmöMässan, Malmö, Sweden
14 years of editions, reshaped by changing buyer behaviour and category growth.
2012
First edition launched by Diversified Communications UK at MalmöMässan as the dedicated organic food trade fair for the Nordic region. Co-located with Eco Life Scandinavia from the start.
2017
Exhibitor count passed 400 for the first time. First-time exhibitors included Solaris Tea, BiFIX (tea), and English Tea Shop (UK), signalling growing beverage sector interest.
2022
10th anniversary celebrated at MalmöMässan. Rebranded umbrella to Nordic Natural & Organic Expo; Natural Beauty & Health Show formally co-located. Innovation Awards expanded to 16 visitor-voted categories.
2023
11th edition returned to MalmöMässan (Nov 15-16). 450 exhibitors; 3,510 visitors. "Big Nordic Organic Debate" drew standing-room-only crowds. International pavilions from 8+ countries including Greece, Austria, Denmark, Latvia, and Poland.
2024
One-off relocation to Kistamässan, Stockholm (Oct 9-10). 350+ exhibitors; 2,500+ visitors. ICA Sverige, Coop, Axfood, Lidl, Kesko, Arla, and Unilever Sverige attended. Diversified Communications transferred ownership to Easyfairs Nordic.
2025
Returned permanently to MalmöMässan under Easyfairs Nordic management (Nov 19-20). Natural Health Show discontinued after this edition; fair refocused exclusively on food, drink, and the new Good Food Fair strand.
Where tea, private label, and beverage buyers concentrate on the show floor.
Certified organic food and drink spanning plant-based, snacks, world cuisine, baby food, beverages (including tea and herbal infusions), free-from, and functional food.
Why it mattersThe primary floor for tea and beverage discovery. Organic herbal, black, green, and fruit tea brands from across Europe and beyond exhibit here. Key decision-makers from Nordic retail visit this section for new product sourcing.
Broader natural and ethical food movement encompassing sustainably produced, fairly traded, vegan, allergen-free, and regenerative-agriculture products not required to hold organic certification.
Why it mattersRelevant for Balkan Tea in the near term: conventional co-packing clients whose products sit in this ethical but not yet certified space. Also the zone where buyers preview what will migrate into the organic range.
Curated showcase of the year's standout product launches across all categories. Nominees for the Innovation Awards are displayed here for visitor voting throughout both show days.
Why it mattersHigh buyer foot traffic. Any tea brand shortlisted for the Innovation Awards receives guaranteed exposure to category managers from Nordic retail chains. A low-cost brand-positioning tool for exhibitors.
Free-to-attend talks, panel debates, and buyer trend presentations on sustainable sourcing, organic market growth, retail strategy, and product development.
Why it mattersRetailer representatives (ICA, Coop, Axfood, Lidl) speak on stage, revealing buying priorities for the next 12-18 months. Attending these sessions without a stand is a low-cost intelligence-gathering option.
Dragon's-den-style live competition where selected exhibitors pitch products directly to a buying panel from a named retail or distribution partner.
Why it mattersThe highest-conversion feature at the show. Past panels included MyCare Nordic and EgenvårdDistribution. All six brands pitched at the 2024 MyCare session were selected for listing discussions.
Selected exhibitors pitch products live to a buying panel from a named retailer or distributor. In 2024, all six presenting brands secured listing discussions with MyCare Nordic. This format converts floor presence into actual range negotiations within the show footprint.
Visitor-voted awards across 16 categories including Best New Organic Drink, Best New Free-From Food, and Best New Supplement. Shortlisted products are displayed in the Innovation Zone throughout both days. Past winners include FORTY HERBS Organic Sparkling Tea (2022) and Tremella Mushroom Coffee by Råhygge Sverige AB (2024).
The grand finale of Sweden's national organic cooking competition, hosted jointly with Ekomatcentrum. Attracts food media coverage and draws foodservice buyers and chefs - a secondary audience relevant to premium organic tea in hospitality channels.
Annual panel debate featuring organic sector representatives from all Nordic nations (Denmark, Sweden, Norway, Finland, represented by organisations such as Pro Luomu, Økologisk Norge, and Organic Denmark). Shapes policy and retailer commitments for the following year.
After a one-year Stockholm relocation in 2024, Easyfairs Nordic has anchored the fair permanently at MalmöMässan. Malmö's position on the Oresund strait (25 minutes from Copenhagen CPH by train) gives Central European exhibitors and buyers significantly better access than a Stockholm venue.
Brands typically exhibiting in the tea, private-label, or adjacent halls.
Retail chains, hospitality groups, and importers known to send delegations.
Free entry for verified trade professionals. Registration required online before the event. Entry is strictly B2B - the fair is closed to the general public, students, and children. Industry affiliation may be verified on-site via smart badge scanning.
Day 1 (Wednesday 18 Nov 2026): 09:00-17:00. Day 2 (Thursday 19 Nov 2026): 09:00-16:00.
Malmö city centre hotels book quickly for November show weeks. Recommended areas: Triangeln and Södervärn (10-15 min to venue by tram). Copenhagen hotels are viable given the 25-min rail crossing and often offer better availability. Book 3+ months ahead.
Stand packages not published publicly; contact Easyfairs Nordic sales team. Past editions indicate range-specific packages (standard, all-in mini, startup). Based on comparable Easyfairs Nordic events, indicative shell scheme pricing is in the range of EUR 200-350 per m2 for a minimum 9 m2 stand. Direct quote required.
Nordic Organic Food Fair is the highest-conversion trade event for certified organic brands targeting Scandinavian retail. With 450+ exhibitors and confirmed attendance from ICA, Coop, Axfood, Lidl, and Kesko, the buyer-to-exhibitor ratio competes with much larger shows. The Malmö location - 25 minutes from Copenhagen Airport - gives it strong accessibility from Central and Northern Europe. The Live Pitch to the Buyer format is unusually direct: at the 2024 edition, six brands pitched to MyCare Nordic and all six entered listing discussions on the same day. For Balkan Tea, this show sits firmly in the "visit now, exhibit later" category. We operate in the organic-adjacent space but lack the certification to exhibit on the main floor. The Good Food Fair strand is the right entry point. Priority shifts to attending as an exhibitor the year we achieve EU Organic certification, at which point the Nordic retail buyer concentration makes this one of the most capital-efficient shows on the calendar for a first Scandinavian listing.
Quick answers buyers ask before committing the travel budget.
No. It is a strictly B2B trade fair. Entry is free for registered trade professionals but closed to the general public, students, and children. Industry affiliation may be checked on-site.
Not to exhibit in The Good Food Fair strand. Products in the Nordic Organic Food Fair section are expected to carry certified organic status (KRAV, EU Organic, or equivalent). The event partners include Organic Sweden, Organic Denmark, KRAV, and IFOAM.
November 18-19, 2026 at Malmömässan, Mässgatan 6, Malmö, Sweden. Day 1 opens 09:00-17:00 and Day 2 runs 09:00-16:00.
Take the Oresund train from CPH Airport directly to Malmö Central Station (25-30 min, runs every 10-20 min). From Malmö Central, tram lines reach the Hyllie district near the venue in around 10 minutes. Total journey is under 45 minutes.
A dragon's-den-style session where selected exhibitors pitch products live to a buying panel. Entry is open to exhibitors only; apply via the organiser during the pre-show period. At the 2024 edition, all six presenting brands secured further listing discussions with MyCare Nordic.
Only partially. The Nordic Organic Food Fair section prioritises certified organic products. The Good Food Fair strand is open to ethical, sustainable, or natural products without formal organic certification. Balkan Tea is best positioned here as a visitor until organic certification is achieved.
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