Anuga is the global benchmark food and beverage trade show. Held every two years in Cologne, it splits across ten themed halls including Anuga Hot Beverages where tea, coffee, and infusions concentrate. Buyers come from retail chains, importers, private-label sourcing teams, and HORECA groups across 200+ countries.
Anuga Hot Beverages is the single best venue in Europe to meet retail-chain private-label buyers and EU importers in one week. The biennial cadence means missing one edition is missing two years of relationship build. Our 2027 attendance plan centers on this show.
140,000+
Visitors
7,900+
Exhibitors
118
Countries
October 9-13, 2027
Koelnmesse, Cologne, Germany
Past editions
October 4-8, 2025
Koelnmesse, Cologne, Germany
107 years of editions, reshaped by changing buyer behaviour and category growth.
1919
First edition held in Stuttgart with approximately 200 German exhibitors.
1924
Cologne becomes the permanent home after attracting 360 exhibitors and 40,000 visitors - the best result since the founding.
1951
Post-war restart as a fully international show: over 1,200 exhibitors from 34 countries, biennial cadence established.
2003
"10 trade shows under one roof" format introduced, splitting the floor into themed segments including Hot Beverages.
2019
Centennial edition: 7,405 exhibitors, approximately 165,000 trade visitors from 198 countries.
2025
Record-breaking edition: 8,015 exhibitors from 110 countries, 145,000+ visitors, redesigned hall structure with Hot Beverages moving to Hall 8.
Where tea, private label, and beverage buyers concentrate on the show floor.
Tea, coffee, cocoa, and hot infusions. All product forms: loose-leaf, bag, capsule, instant, RTD concentrate.
Why it mattersThe dedicated hall for tea co-packers and private-label tea buyers. Retail-chain sourcing managers, importer delegations, and HORECA buyers converge here. Adjacent to Anuga Drinks in Hall 7, so crossover buyers for both hot and cold beverages are in the same corridor.
Cold beverages, juices, waters, soft drinks, beer, wine, spirits.
Why it mattersBuyers for ready-to-drink tea products and iced-tea private label attend this hall alongside the Hot Beverages hall. Worth a walkthrough for any co-packer with RTD ambitions.
Premium, specialty, and gourmet food products including specialty teas, herb blends, and gift-pack food items.
Why it mattersSpecialty and premium-tier tea brands exhibit here alongside gourmet food. Buyers from department-store food halls, delicatessens, and premium HORECA groups attend. Relevant for full-production clients targeting the premium gift-pack segment.
Bread, bakery, and pastry products; shared floor space with hot beverages in older hall configurations.
Why it mattersHistorical reference. From 2025 onwards Hot Beverages moved exclusively to Hall 8. Visitors familiar with the pre-2025 layout should note the change.
Innovation, start-ups, AI-in-food, alternative proteins, sustainability technologies.
Why it mattersThe forward-looking section where packaging material innovators, compostable-packaging suppliers, and sustainable-sourcing platforms exhibit. Useful for scouting next-generation envelope materials and filter-paper developments ahead of buyer RFQs.
At Anuga 2025, over 3,500 own-brand products were shown, with retail chains using private-label to differentiate on sustainability, origin claims, and packaging innovation. Tea was one of the fastest-moving categories for own-brand reformulation.
Anuga 2025 broke every previous attendance record: 8,015 companies from 110 countries, 145,000+ trade visitors from over 190 nations, and a 94% international exhibitor share. The 2027 centennial edition (100 years since the first Cologne show) is expected to exceed these figures.
From 2025, Anuga Hot Beverages moved from a combined bread-and-bakery hall into a standalone Hall 8, directly adjacent to Anuga Drinks in Hall 7. The change improves buyer routing and reduces dilution from non-beverage foot traffic.
Running alongside the main fair from 2025, Anuga HORIZON covers AI in food, circular packaging, regenerative sourcing, and alt-proteins. Compostable and paper-based tea-bag envelope suppliers are active here, signalling where buyer specifications will shift.
Only verified trade visitors are admitted. Buyers must prove industry affiliation at ticket purchase. This keeps the floor free of end-consumers and focuses every conversation on commercial procurement - an unusually high signal-to-noise ratio for a show of this scale.
Brands typically exhibiting in the tea, private-label, or adjacent halls.
Retail chains, hospitality groups, and importers known to send delegations.
Trade visitors only. Proof of industry affiliation required at ticket purchase. Online day ticket approximately 40 EUR; on-site box office approximately 80 EUR. Multi-day passes available. Admission ticket includes a VRS public-transport pass for the duration of the fair.
Daily 09:00 to 18:00 (based on Anuga 2025 schedule; confirm closer to 2027 on anuga.com).
Book through the official Koelnmesse Hotel-/Travel-Services agency. Hotels within 2 km of Koelnmesse sell out 6-8 months before the show opens. Bonn (30 minutes by train) and Dusseldorf (40 minutes) offer overflow options at lower rates.
Stand space for Anuga 2025: approximately 337-399 EUR per m2 depending on booking date (early bird to last-call). Minimum stand size 12 m2. Shell-scheme and raw-space options both available. Prices are net; German VAT applies.
For a tea co-packer based in Kosovo, Anuga 2027 is the single highest-priority trade show on the calendar. No other event puts this many retail-chain private-label buyers in one building for five days. The biennial cadence raises the cost of missing it: skipping one edition means a two-year gap in face-to-face buyer meetings with the EU retail sector.
Hall 8 (Hot Beverages) is the operational target. Walking it in 2025 as a visitor and exhibiting in 2027 is the recommended sequence. Our PT-2.33 double-chamber bag and Balkan-herb sourcing story are directly positioned for the buyers who attend: private-label tea sourcing managers at German, Austrian, and Swiss retail chains who already know Balkan herb quality from Luan Fazliu's 36-year export track record.
The stand-cost floor of 12 m2 at roughly 4,000-5,000 EUR space-only makes Anuga 2027 affordable even at the minimum footprint. The real investment is preparation: quality samples, a functional ordering process, and German-language materials ready for the DACH buyer tier.
Quick answers buyers ask before committing the travel budget.
No. Anuga is strictly trade-only. Every visitor must prove professional affiliation with the food, beverage, or retail industry when buying a ticket. End-consumers and students without industry ties are not admitted.
Hall 8 (Anuga Hot Beverages) is the primary target. Plan half a day there, then cross to Hall 7 (Anuga Drinks) for buyers who also source RTD and cold-brew formats. Hall 1 / 5.2 covers premium specialty tea.
Anuga is biennial, held every two years in Cologne. The next edition is 9-13 October 2027. It will be the centennial edition of the first Cologne show (1924). The 2025 edition was the most recent.
Minimum stand size is 12 m2. Stand space for Anuga 2025 ran from approximately 337 EUR/m2 (early booking) to 399 EUR/m2. All prices are net before VAT. Budget additional costs for shell-scheme, furniture, graphics, and logistics.
Confirmed buyers at recent editions include REWE, EDEKA, Aldi, Lidl, Kaufland, Metro, Carrefour, Auchan, Colruyt, Migros, Aeon, and Walmart. Private-label sourcing teams from all major European discounters and supermarket groups attend.
Yes. Private label is a declared key topic at Anuga, with over 3,500 own-brand products showcased at the 2025 edition. Tea is one of the highest-volume private-label beverage categories on the floor.
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